TORONTO (November 2022)– Crafted with consideration over decades, Bowmore® has an inherent appreciation as to how each moment comes to bear on the character of the whisky, and how time past has shaped today. Rooted in intentionality, Bowmore makes its whiskies this way on purpose, shaping every drop, adding depth and distinction of flavour to shape its multi-dimensional single malt.
It is this precise ethos that shapes and drives the Bowmore collaboration with ultra-luxury British brand, Aston Martin. A partnership built on a true coming together of heritage and innovation. Whilst originating from two very different, if not contrasting, worlds, Bowmore and Aston Martin share a synchronicity that creates a strong bond, bridging these distinctive worlds. And this bond evolves from the partnership of the two Masters, who each lead their areas of expertise with vision and vigour.
In celebration of this extraordinary meeting of minds, Bowmore unveils the second iteration of its inspired Masters’ Selection series, Bowmore Aston Martin Masters’ Selection 22 Year Old, a single malt capturing a harmonizing force in both its presence and its character.
The story of this whisky sees Bowmore’s Master Whisky Blender skillfully seeking the optimal nurture of spirit in cask, whilst the leader of Aston Martin’s world-renowned design function strives to push the boundaries of technology, with often futuristic and experimental dynamism. It is these differences which drive the collective creativity and inspiration, allowing both Bowmore and Aston Martin to explore and shape the making of this whisky from start to finish. From sampling different cask styles, to defining the character they all align behind, this is true collaboration at its finest. By sharing experiences, ideas, and thoughts, these prestigious brands explore each other’s world’s, listening and learning from the skills championed, taking inspiration to shape this latest creation.
“For Aston Martin we are always striving to push the boundaries, be that design, engineering or performance, to achieve the very best in each car we create,” said Marek Reichman, Chief Creative Officer, Aston Martin. “We are fueled by passion, but also by partnership. In coming together with Bowmore, we can imagine, discover, and create, taking inspiration from one another constantly. Working together to create synergies and bridges between our two worlds feels very natural so we’ve achieved a powerful harmony built on mutual respect, trust and understanding.”
Ron Welsh, Master Blender, Bowmore, said “We talk about shared synergies between the contrasting worlds of Bowmore and Aston Martin and this is what truly defines the relationship [Aston Martin and Bowmore] have formed. We have relished in the opportunity to share experiences, ideas and thoughts from each other’s world’s, listening and learning from the inherent skill, knowledge and creativity we both possess. In collaborating as guardians of our respective legacies, we recognize the honour bestowed upon us. "
This whisky captures this synchronized creativity as it brings two distinct parts together, in this case, American Oak hogsheads with Sherry butts. But also uniting two different millenniums, with whisky distilled in 1997 and 2000 respectively. A truly harmonious single malt, seamlessly merging two distinct parts to create a unified taste experience; a celebration of the power of unity where distinctive flavours can come together beautifully.
“This 22 Year Old single malt delivers a character of two distinct, synchronized parts, much like these two premium Master brands,” says James Neil, Canadian Bowmore Brand Ambassador. “It begins with fragrances of honey sweetness, peach, and apricot, yet evolving into bolder medicinal aromas, with fresh tobacco, cloves, and eucalyptus. The palate is treated to another contrast of character, yet this time with a maritime feel giving an initial medicinal, salty taste which gives way to sweetness in the form of honey, yet with an intriguing note of fresh oysters lingers bringing it back to Islay, along with the subtle peat smoke on the mouth drying finish. A dram that will be sure to impress.”
Bowmore Masters’ Selection Edition 2 is the second release in the collectable series available in key global markets including UK, Germany, Canada, USA, and China. This unique expression, retailing at $650.00 CAD, is set to hit shelves in limited quantities in Ontario and Atlantic Canada in November 2022, with availability across the rest of Canada by January 2023.
Notes To Editors:
COLOUR: Burnished gold.
NOSE: Beginning with fragrances of honey sweetness, peach, and apricot, yet evolving into bolder medicinal aromas, with fresh tobacco, cloves, and eucalyptus with a hint of red berries.
TASTE: Maritime notes give an initial medicinal, salty taste which gives way to sweetness in the form of honey, with an intriguing note of fresh oysters bringing it back to Islay.
FINISH: Subtle peat smoke dries the mouth to finish.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands, Suntory whisky Kakubin and Courvoisier® cognac, as well as world renowned premium brands including Knob Creek®, Basil Hayden’s® and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks® Premium Cocktails.
© 2022 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654